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Guides

The complete references. Start here, then follow the linked articles to go deeper.

  1. Getting found by AI search

    How to show up in AI answers: Google's AI Overviews and AI Mode plus ChatGPT and Perplexity. What each surface rewards, and what to actually do about it.

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  2. SEO for founders, in plain English

    A no-jargon SEO foundation for founders: why it still decides AI visibility, how crawl-index-serve works, the handful of things that matter, and what to ignore.

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